The co-founders are looking to solve a two-fold problem of e-assessments: the lack of smart and handy solutions to be used by technically less savvy people. Many instructors, professors, or executives capitalize from online assessments saving time in grading or profiling. However, users lack required knowledge to setup and run products, leading to a frustration and its ultimate abundance. Furthermore, there is a shortage of institutional support to provide sufficient IT assistance and infrastructure. Last but not least, all of the above slowed down a development of an intelligent component of e-assessment, due to a heterogeneity of the data produced by an obscure system.